Bleu de Chanel is the newest release for men from Chanel. This fragrance was highly anticipated largely due to a great marketing campaign from this famed house. This fragrance was composed by Chanel's in house "nose" the accomlished Jacques Polge. To take it a step further Chanel also gave the world a behind the scenes look into the creation of of it's latest offering. To most this seemed to have the makings of a huge success but there is a lot of buyers remorse.
A large portion of fragrance lovers feel like Chanel over promised and under delivered. "Not Original", "Too Safe", " Not worthy of the Chanel name" are a just a few negative comments made about Bleu. While I agree Bleu is not a ground-breaking fragrance. I feel it's a quality release from a quality fragrance house. With all the knocks on this frag it seems to still possess qualities we all look for in a fragrance. It's a very pleasant and appealing smell that gets complements. Bleu has good projection and lasts 8 plus hours. Even with all these impressive attributes Bleu still comes up short.
It's been a few years since Chanel's last male release
Edition Blanche. I feel that Bleu was a great way for Chanel to reintroduce itself to a highly saturated fragrance market. To fans of the Chanel house it did not receive a warm reception. Chanel is known for high quality mass market releases so why would some expect different. If you look at the Chanel house as a whole when have they ever released something that challenged the senses. From Egoïste Platinum to the Allure line quality and mass appeal has been a common theme with Chanel releases. Even though some may not agree Bleu is definitely no exception.
